Some products sold on this website may expose you to chemicals known to the State of
California to cause cancer, birth defects, or other reproductive harm.
Always read the product label, instructions, and safety warnings before use.
Do not use damaged or modified products. Store products in appropriate conditions
as specified by the manufacturer.
Keep all products out of reach of children unless specifically designed for their use.
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Product Authenticity & Notice
All products sold by GroceryeShop are 100% authentic, sourced directly from
trusted suppliers across the USA. Product weights and packaging may vary slightly
from images due to seasonal availability and supplier updates.
Tough on stains. Gentle on skin. Now activated. EWG Verified.
Achieve a professional-grade clean without exposing your family to synthetic fragrances, optical brighteners, or hidden plastics. Our next-generation laundry powder pairs oxygen-activated bleaching power with plant-derived enzymes. So it lifts stubborn stains, brightens whites, and digests sweat, blood, and food residue at the molecular level. All while staying completely fragrance-free and gentle enough for babies, pets, and sensitive skin.
What we changed (and why it matters)
Oxygen-Activated Stain Lift: Sodium percarbonate releases active oxygen the moment they hit water brightening fabrics and lifting stains even in cool washes.
Enzyme Stain-Eaters: A targeted amylase + protease blend chews through protein and starch stains (sweat, blood, food, grass) that traditional plant soaps simply can't break down.
Smarter Water Softening: Sodium citrate and citric acid neutralise hard-water minerals, letting every other ingredient work harder for less.
The Health & Eco Standard
Simple, Irritant-Free Formula: 100% free from masking agents, synthetic perfumes, optical brighteners, and harsh dyes.
Zero PVA (No Hidden Plastics): Unlike liquid pods wrapped in Polyvinyl Alcohol (PVA) film, our loose powder leaves zero microplastics on your clothes or in the waterways.
Fully Biodegradable: Every ingredient, including our anti-spotting polymer, breaks down cleanly in the environment. No persistent acrylates.
High Efficiency (HE) Optimised: Low-sudsing formula works perfectly in all water temperatures and machine types, including cool washes.
High Yield: One concentrated pouch cleans 60 loads, saving you money and cupboard space.
Please Note: To reduce unnecessary waste, our Wooden Laundry Scoop is sold separately. One wooden scoop equals exactly 1 tablespoon. The perfect amount for a standard load!